Great Divide Brewing IMC Campaign

This was a group project in which my teammate and I chose a local company for which to write an Integrated Marketing Campaign. We chose Great Divide Brewing, a brewery located in downtown Denver. We met with a company representative who gave us some great background information on the company, we researched the company’s competitors […]

Integrated Marketing Communications Observation: Best Buy

I chose to do a marketing communications observation on Best Buy. The observation project was basically a small-scale audit for which I collected as many examples of marketing communications as I could find. These included commercials, print ads, website screenshots, photos of store interiors, and more. I analyzed other customer touch-points for the brand, such […]

Brand Plan: Google

I chose to write my brand plan on Google. This massive undertaking began with a considerable amount of research on Google and on its past and present marketing and branding activities. The development of my brand plan came after analyzing these activities and identifying strengths and weaknesses. With an eye towards keeping my recommendations in […]

Mountain Vines Marketing Plan

The assignment was to write a marketing plan for a business in which the internet would play a major role in marketing. My partner and I created “Mountain Vines”, a fictional Colorado organic winery. We conducted a great deal of background research on the wine industry both nationally and in Colorado, learned about distribution laws […]