I chose to write my brand plan on Google. This massive undertaking began with a considerable amount of research on Google and on its past and present marketing and branding activities. The development of my brand plan came after analyzing these activities and identifying strengths and weaknesses. With an eye towards keeping my recommendations in line with Google’s values, I outlined objectives, tactics and an implementation plan that would allow Google to strengthen its brand and, in turn, the company as a whole.
Project: Brand Plan: Google (pdf of report)
Class: Brand Communication Strategies
Contribution: Solo project – I did all the work
Date: Winter 2008