When I read about a beer created by a startup brewer in California based on a video game we both played, I contacted him with a label I’d designed for it. That led to a partnership where I designed several labels for other beers as he expanded. Riley’s was his flagship brand, with several varieties. Sancha was a contract brew he produced, and I designed a label for that as well. In the end, the brewer has moved away from utilizing these labels, but I still keep an eye out for packaging design opportunities, as this was an area of design I was involved in before I got into user experience and interface design.
Services Provided: Package design