Project: Project Identity
Client: Wyoming DOT
Contribution: Design, Concept, Execution
Date: 2007
Description: It was deemed beneficial to show a simplistic representation of a viaduct with train tracks running through the center arch to illustrate what a viaduct is (not everyone knows). This logo actually conveys a general idea of the project at first glance.
The perspective of the tracks leads the eye to the center of the arch and
the horizon line, which then draw the eye to the name of the project.
Perspective also keeps the symbol from being flat, lending a dynamic
sense of progress and looking forward. The use of repetition in the
symbol make it textural and iconic as well as representative.
The primary font was chosen to help soften the lines in the symbol and to
pick up on the rounded shapes in the arches. This font gives the identity
as a whole a warm, neighborly feeling. The complementary thinner sans
serif secondary font helps emphasize the modern aspects of the project
and brings the whole together to form a very optimistic, upbeat tone.
