Project: Southwest Airlines Case
Participants: Three person group project
Class: Strategic Marketing
Contribution: Co-authoring, helped with financial analysis and case analysis; design, animation, and creation of presentation
Date: Fall 2006
Description: This was a group project case analysis of the Southwest Airlines case from the book, "Strategic Marketing Problems: Cases and Comments". Together, my team members and I did extensive research and analysis to understand the case and come up with several final recommendations for the case. The final product was this Powerpoint presentation which was required to contain all of our analysis, recommendations, and appendices. This was one of about seven cases that we did.
