Project: Case Study (pdf of report)
Participants: Three person group project
Class: Marketing Communications
Contribution: Co-researching, co-authoring
Date: Fall 2006
Description: This project was a study in casewriting. Our group chose a company (Crocs) about which to identify a potential issue that we could center a case around. To do this, we researched Crocs and the industry, spoke with some people from Crocs’ advertising agency, and framed the information we gathered as a case requiring a solution.
